Entity SEO: How Google Understands Your Business, Brand and Services When someone searches for your business on Google, you probably think about keywords first. What keywords should you target? How many times should your business name appear? Which phrases should be included on your service pages? But modern search is about more than matching words […]
Tag Archives: local business SEO
How to Build Topical Authority for a Local Business Website Ranking a local business website on Google is no longer simply about putting a city name into your homepage and creating a few service pages. If you want consistent organic visibility, Google needs to understand what your business does, which services you provide, who you […]
Google Maps SEO Checklist for USA Businesses For local businesses in the United States, appearing in Google’s Map Pack can put your company directly in front of customers who are ready to call, visit or make a purchase. Whether you run an HVAC company in Texas, a law firm in New York, a dental practice […]