How to Reduce OTA Dependence With Hotel SEO Online Travel Agencies (OTAs) have become an important part of the hotel industry. Platforms such as Booking.com, Expedia, and other travel marketplaces can put hotels in front of millions of travelers. But there is a downside. When a hotel becomes too dependent on OTAs, a significant portion […]
Tag Archives: Hotel SEO Strategy
Hotel SEO vs OTA Optimization: Which Strategy Is Better for Hotels in the USA? Hotels in the USA have more ways than ever to reach potential guests online. A traveler searching for a hotel in New York, Miami, Las Vegas or Orlando may discover properties through Google Search, Google Maps, hotel websites, online travel agencies, […]