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Who visits TripAdvisor?
Who are these travelers that frequent TripAdvisor? What are the demographics of an ideal TripAdvisor user?
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- 42% male, 58% female
- 76% of their visitors are 25 to 64 years of age
- 43% have a household income of $100,000 or more
- 32% have finished college
- 43% are married
- 40% have children in their household
- Their users have taken 3 to 4 domestic trips in the last 12 months
- Their users stayed one week at a hotel during a domestic vacation in the last 12 months
- TripAdvisor users spent $2500 – $4999 an online travel spending in the last six months
- 12.9% of users visited a national park in the last six months
- TripAdvisor users are in 45 countries and speak 28 languages
When you look at the data, this makes sense.
Of course, travelers have a significant amount of disposable income! It also makes sense that the majority of TripAdvisor users are women. Research states that women make the majority of purchasing decisions in the home.
Then there’s income.
The majority of TripAdvisor users have some form of disposable income; most aren’t married, and they don’t have children, so it makes sense that a portion of that disposable income is used on restaurants, hotels, vacation rentals and attractions.
TripAdvisor is one of the world’s largest travel websites. It primarily relies on user-generated content to help travelers choose destinations and activities that interest them.
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Travel guides: User-generated travel guides help tourists find destinations and activities that appeal to them.
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Vacation rentals: TripAdvisor lets travelers browse vacation rentals by city.
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Mobile app: Travelers can download TripAdvisor’s mobile app to use on the go.
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Ratings: Ratings make it easy for travelers to focus on an area’s best features.
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In-flight features: TripAdvisor lets travelers search for flights that offer specific features, including Wi-Fi, power outlets and free baggage.
About Tripadvisor
Tripadvisor, the world’s largest travel platform*, helps 463 million travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 859 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
Tripadvisor LLC is not a booking agent or tour operator, and does not charge any service fees to users of our site. Our partners (airlines, travel providers, and booking agents) who list airfare, tours, and travel packages on Tripadvisor are required to include all fees and surcharges in their listed prices. Examples include the Federal September 11th Security Fee, international departure and arrival taxes and fees, federal excise tax, and other service, handling and miscellaneous fees and surcharges. When you book with one of our partners, please be sure to check their site for a full disclosure of all applicable fees as required by the U.S. Department of Transportation. Airfares are generally quoted per person in USD unless otherwise noted.
For your convenience, Tripadvisor LLC calculates an average price for each hotel, which is based on the rates of available rooms obtained from our booking partners. For tours and attractions, the price displayed is usually the lowest available per person adult price. For any travel packages or deals listed, Tripadvisor LLC does not guarantee any specific rates or prices. In addition, average hotel prices are updated nightly and displayed in your preferred currency using prevailing conversion rates. Since these converted prices are estimates, please check with the booking site for the exact amount and currency.
Furthermore, Tripadvisor LLC makes no guarantees for availability of prices advertised on our site. Listed prices may require a stay of a particular length or have blackout dates, qualifications or restrictions.
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