What Are Private Blog Networks and What Do They Mean for SEO?
A private blog network (PBN) utilizes a network of websites to build links to and influence the authority of a particular or central website. The links created through this singular moving exchange boost the central website’s authority, improving the website’s ranking.
How Private Blog Networks Work
Understanding how a PBN works begins with a basic understanding of the importance of backlinks and authority. In basic terms, a backlink is a link from another site to your site. Backlinks are organically constructed when your site provides foundational or authoritative content— so much so that another site, in essence, “quotes” your site via a link. This link signals to search engines that your site is an authority on the subject matter, which positively influences your site’s ability to rank highly for searches related to that topic. The more links, the greater the signal of authority.
PBNs function by either purchasing a collection of expired domain names that already have established authority, or by purchasing and registering a variety of domains at once, and building their authority. Once the network is established, the domains are then utilized to post basic content that includes links back to the primary website.
Reasons Why People Use Personal Blog Networks
Backlinks greatly influence Google rankings, and organic links often take a long time to earn. Building ethical and high-quality backlinks — real, white hat links — takes the development of not just good, but great content, and usually a fair amount of outreach and relationship building. This takes time, strategy, and work. The primary goal of a link is to offer value to a person or audience, and secondarily, to send a signal of authority to a search engine bot. In essence, a good and evergreen link is always earned.
PBNs bypass the need to earn links, and allow black hats to manipulate their own link acquisition. Since you own multiple domains, you have nearly unlimited opportunity to farm your own backlinks and fool the search engine bots into trusting that you have authority, regardless of whether the target content is worthy of links or not. You also have the ability to control and precisely select the anchor text of your links, ensuring that they are optimized and relevant. So the opportunity of increasing backlinks at a rapid pace can create instant or very swift exploitative authority, resulting in inauthentic, but nevertheless valuable space, in search engine results page (SERP) rankings.
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- Website URL
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- Delivery Time: 2-10 days depending on no. PBN links you need
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What Is a Private Blog Network?
A private blog network (PBN) is a network of authoritative websites that are used to build backlinks for a single website. It’s a list of unrelated sites all linking to one central domain to pass link equity to it and improve its’ rankings.
How Are Private Blogging Networks Made?
A PBN begins with someone buying lots of old domains that have high authority in the search engines. Then, they start creating content on those sites while linking to their main website.
That gives the central site lots of quality backlinks. And just like that, they get to boost their SERP ranking for the main domain and get higher traffic on it.
Are Private Blog Networks Illegal?
To give you a short answer: Yes.
PBNs are against Google’s guidelines. Websites that get caught practicing this often end up losing all their rankings in the SERPs.
Google will manually penalize any website that’s part of a PBN and cause it to vanish from top results.
While this used to be a popular method that marketing experts were proud to share, it’s no longer efficient. The SEO community now regards it as a black hat technique that you should avoid like the plague.
Do Private Blog Networks Work?
Private blog networks still exist to this day for one simple reason:
It’s because they work.
Backlinks are one of the strongest ranking factors on Google. They’re an honest way of telling search engines that a web page is valuable and provides helpful answers.
A PBN can help the main website boost its’ rankings by passing link authority. The variety of authoritative domains tells Google that the central site is trustworthy.
That’s what gives the main website a boost in the SERPs.
But, one thing to keep in mind is that Google is always on the look for PBNs. Any website that gets caught doing this will be severely penalised and is prone to lose all its’ rankings.
It’s unlikely that a website that’s finding success by following these shady tactics will last long. Private blog networks may work for a short period, but they all disappear in the long run.
Stay Away From Private Blogging Networks
There are lots of legitimate link building tactics you can use to grow your business. And most of them will deliver better results in the long run if you take things seriously.
You shouldn’t be intimidated by your competitors’ results if you feel like they’re part of a PBN.
Don’t follow their path. Give it some time, and Google will take care of them for you.
Also, stay away from buying links from shady SEO agencies. Most of the time, those come from a PBNs. That will backfire on you and may even put an end to your business.
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